Style Guide
TouchMate
Role: Creative Director, Graphic Designer, Content Writer
Met with leadership and collaborated to establish the primary goal of what we as a company stand for, along with establishing what direction we want to go in as a company.
Digital Advertising
TouchMate
Role: Creative Director, Graphic Designer, Animator
The first digital ad focused on our new brand image, with our new slogan "Making Connections Simple".
Case Study and Brand Identity
THE PEOPLE Apparel, clothing company
Role: Creative Director, Graphic Designer
Based on my senior thesis project, I created a clothing brand based around the premise of pride in ethnic diversity. Using data and research I was able to focus on the brand's touchpoints and the main audience. Not only did this research help with the discovery of its primary audience, but this heavily influenced the brand messaging and products.
Product Collateral
TouchMate
Role: Creative Director, Graphic Designer
Apart from our new look initiative, I was tasked to redesign our product flyers. These flyers were taking from our updated brand identity while being new models of our previously offered designs. I worked closely with leadership and our content writer to hone in on each product's specific use cases to create a unique feel for all of the 11 products we offer.
"Who is TouchMate" Flyer
TouchMate
Role: Creative Director, Graphic Designer
In pursuit of our main goal, our team wanted to create a flyer for name recognition purposes that would be used in conventions, mail out marketing material, emails, etc. I worked closely with our content writer to focus the brand message and tell the story of who TouchMate is and what we have to offer.
Brand Guide and Identity
Savage Shane, Youtuber
Role: Design Consultant, Graphic Designer
Met with an up-and-coming YouTuber to discuss brand identity and what the channel would be centered around. Brand was based off of other related brands and channels to get a good look and feel.
Brand Identity
Soursop Stories
Role: Design Consultant, Graphic Designer
Soursop is a brand that focuses on the positivity of black storytelling. After discussing their goals for what they wanted to convey with the brand identity, the namesake fruit was chosen to represent their stories to be told.
Brand Strategy Guide
Child and Family Advocates of Cuyahoga County
Role: Design Consultant, Graphic Designer
Met with leadership and collaborated on an 11-page strategic plan that focused on the growth of the company in four years.
