Q2's rebrand of Helix (formally Q2 BaaS) has brought its own challenges. One challenge was brand awarness, with no Helix branded inforamtional pieces we were starting from scratch. The goal for our first big piece was getting the brand infront of the eyes that needed to know who existed, while also being clear in our messaging, easy to digest with our information, and leave people wondering "who is Helix?"
Branding, Digital Design
Art Direction, Design, Project Management
Helix has great brand elements, one of those elements is the Helix strands themselves. In this infographic, they are used to draw your eye to key callouts or to help draw your eye to the next section or piece of information.
Graphic Designer and Art Director